Spring-Green Lawn Care names new VP of franchise operations

PLAINFIELD, Ill. – Spring-Green Lawn Care, a franchisor and No. 28 on Lawn & Landscape's 2020 Top 100 list, has named Brad Johnson as vice president of franchise operations.

Johnson has spent the last 14 years with The Melting Pot Restaurant and earlier in his career, he had regional responsibility with Starbucks Coffee and was also involved in the early stage evolution of the St. Louis Bread Company. 

“I am thrilled to apply my many years of franchise operations experience to a recession-proof service brand as respected as the Spring-Green name is," Johnson said. "I look forward to collaborating with the franchise family to drive Spring-Green commitment to enrich the quality of life in local neighborhoods and communities by delivering valued lawn and tree care services."

Spring-Green Enterprises is long known for its marketing and back office support teams and was named to the Forbes List of Top 10 Franchises to Buy in 2019.

“We are excited that Brad has joined our Spring-Green team,” said COO James Young. “Brad’s experience with helping grow single unit operators into multi-unit franchise owners fits well with our strategic goals of growing Spring-Green’s average unit revenues from $1 million to $3 million. Brad understands how important our history is to us, how important or franchise owners are to us and how this family owned business places its core values ahead of winning at all costs. I believe Brad will quickly become a visible leader within our organization and help lead us into the future.”