Spring Meadow Nursery, Proven Winners Announce Partnership

Spring Meadow Nursery, a supplier of woody shrubs sold under the ColorChoice label, and Proven Winners have entered an exclusive brand-marketing partnership. Proven Winners has licensed Spring Meadow to market woody plants under the Proven Winners and Proven Selections brands across North America.

Spring Meadow and its licensed grower network will continue to sell the varieties like it has in the past. The partnership will not change the way the varieties are sold.

“Combining the two leading new plant programs – Proven Winners and ColorChoice – under one brand creates unequalled synergy,” said Dale Deppe, president of Spring Meadow.”