Set for spring

Kick off a successful lawn care program.


Lawn Tech has about 3,000 customers and every property is different, so every yard is prescribed a version of the company’s program, based on its history of weed pressure and nutrient needs. Heading up to spring, Cory Dennis and his team call every client, after reviewing notes from the previous year. The idea: Thank customers for their business and collect other insights that might not be in the technician notes. 
Is there a new baby or a pet in the house now? “They might ask us to not spray their yard with weed control,” says Dennis, general manager of the Avon Lake, Ohio-based company. Does the client have plans to add landscaping or otherwise alter the property? This changes the service area. 
These client conversations combined with notes about the property, which are included on every invoice, provide a basis for starting spring off strong, Dennis says. “We note any special instructions, so our technicians know how to service every property,” he says. “Everyone wants their property done a certain way, and our job is to apply products correctly.”
Lawn Tech has a base program that it tweaks based on customers’ needs and wants, and depending on a property’s tolerance to products. For example, a lawn with significant crabgrass pressure will require a different formulation of that first pre-emergent application than a property that doesn’t tend to see much activity. 
The key for creating the ideal lawn care regimen for every property is to make modifications while maintaining the consistency of a proven program. For Giles Vaughan of YardApes in New Milford, Connecticut, success begins with a soil analysis. “That’s the first step that dictates any treatment we do,” he says. “Before we even deal with weed control, we need to balance the pH of the lawn, otherwise it won’t absorb nutrients and you’ll fight an uphill battle.” 
Vaughan adds, “We try to work hand-in-hand with Mother Nature. We are constantly monitoring soil temperature and germination timelines.”