Stihl launches dealer-focused online marketplace powered by Mirakl

Stihl has announced its new dealer-focused marketplace powered by Mirakl, which provides ecommerce and dropship solutions.

The new marketplace aims to provide customers with more product availability and a consistent shopping experience while enabling fulfillment on orders from over 10,000 authorized Stihl dealers. Dealer onboarding has already begun and will continue through 2026 and beyond to support dealers who decide to participate.

Stihl will still sell exclusively through authorized independent dealers with the new deal.

"Stihl Inc.'s extensive authorized dealer network is the backbone of our business and our connection to local communities and customers," says Rob Jenson, Stihl director of ecommerce and insights. "By partnering with Mirakl, we're giving our dealers the modern technology they need to compete in today's digital market while maintaining the personalized service that has defined the Stihl brand for generations. This transformation ensures that our customers can easily access a range of Stihl products with convenient and flexible options for order pickup — and eventually delivery — with the confidence that comes from purchasing through an authorized local dealer."

The launch includes customer-facing shopping capabilities, dealer onboarding and management tools, and integrated payment processing.

"Manufacturers with strong dealer networks need technology that empowers their retailers, not replaces them. Our expertise in enabling dealer-fulfilled marketplace models was critical to Stihl's future growth. We're honored to support Stihl Inc. in setting a new standard for how manufacturers can leverage digital commerce to strengthen such networks.” says Scott Eckert, CEO of the Americas at Mirakl.