Study: Yellow Pages "Landscape Contractors" Heading Generates 71.5 Million Annual References

BERKELEY HEIGHTS, N.J. – As the real estate market continues to grow and raising property value becomes a priority, Americans are increasingly searching for landscape contractors. In fact, the Yellow Pages Association (YPA) reports that the "Landscape Contractors" heading ranks 35th out of more than 4,000 headings, according to Knowledge Networks/SRI, publisher of the annual Yellow Pages Industry Usage Study.

With residential and commercial landscaping combined, the $11 billion industry is growing 13 percent annually, states independent research firm CRM Associates, which studies consumer buying behavior. As such, the "Landscape Contractors" Yellow Pages heading also has grown in popularity and is referenced 71.5 million times per year, according to the Knowledge Networks/SRI report.

"Landscaping contributes to a home or businesses' character and marketability and can add up to 15 percent to property value," said Vicki Bendure, spokesperson for the Professional Landcare Network.

The Yellow Pages Association reports that 88 percent of "Landscape Contractors" look-ups result in a purchase, surpassing the 79-percent average for all Yellow Pages headings. These figures lead to $27 of revenue and $7 in profit for every $1 spent on Yellow Pages advertising, according to research by CRM Associates.

"Landscape contractors have historically relied on print and Internet Yellow Pages to help generate business because of the medium's high return on investment," said Larry Small, director of research for the YPA. "In fact, the average landscape contractor Yellow Pages display ad generates more than $248,000 in revenue, according to industry research."