Takeuchi-US names Lisitza, Dickerson as regional managers

Takeuchi-US has named Erik Lisitza as its new West Region business manager and Lukas Dickerson as its new Northeast/Canada Region product manager.

Lisitza is now responsible for all sales and business development efforts across Takeuchi’s West region, which includes Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah and Washington.

A resident of Phoenix, Lisitza brings extensive experience in territory development, dealer network growth and sales team leadership across both undeveloped and established markets.

“The West Region is a critical growth area for Takeuchi, and Erik has the hands-on experience needed to help our dealers succeed,” says Shay Klusmeyer, Takeuchi’s division sales manager for the Western U.S. “He understands how to work alongside dealer teams, identify opportunities in the market and turn those insights into real sales results, which makes him a great addition to our team.”

Dickerson’s role as the Northeast/Canada region product manager is new to Takeuchi, demonstrating the company’s ongoing commitment to continuously improving its relationships with dealers and customers. Dickerson will be responsible for the company’s dealer and national rental account support activity within the Northeastern U.S. and Canada. He will help develop dealer sales teams throughout that region, working with them to demonstrate, promote and support Takeuchi’s compact equipment product line.

Hailing from Savona, New York, Dickerson brings more than a decade of hands-on agricultural equipment experience spanning product marketing, field support and service leadership across North America.

“Lukas brings a rare combination of product expertise, field experience and the ability to connect with dealer sales teams and their customers,” says John Vranches, Takeuchi’s division sales manager for the Northeastern U.S. “His background in training, product support and working closely with sales organizations makes him a natural fit to lead product efforts across the Northeast/Canada Region as we continue to grow market share and support both dealers and national accounts.”