The Ariens Co. Partners with Stormy Kromer Mercantile for Seasonal Promotions

The Ariens Co. will partner with Stormy Kromer Mercantile company for two joint promotions with Ariens Sno-Thro products. Stormy Kromer is located in Ironwood, Mich. and specializes in traditional winter outdoor apparel including hats, coats, vests, handwear and shirts.

“From a promotional standpoint we have the same customer base. They’re people who view both of our product lines as winter survival gear,” says Dan Ariens, company president. “Our two companies have many similarities as well. It may have something to do with developing products in the Upper Midwest where we take winter pretty seriously.”
                                                                                                    
Both companies were also started in the early 1900s, continue to manufacture products in the U.S. and remain true to the values of their company founders, according to Ariens.
                                                                                                                                                                                                                                                                                                                                                                               Current season promotions will include a national advertising initiative that will include an opportunity to register for a chance to win an Ariens Compact Sno-Thro or a $400 Stormy Kromer apparel gift pack. Customers who purchase an Ariens Sno-Thro are also eligible to receive a $40 Stormy Kromer wool hat with the Ariens logo. Visit www.ariens.com for more detail.

The original wool Stormy Kromer hat was created by its namesake when he modified a baseball cap from his semi-pro days with his railroad engineer hat in search of something that would remain on his head even in the high winds on the train. For more information, visit www.stormykromer.com.