In a move reflective of the tree preservation firm’s national success, The Care of Trees has promoted three of its employees to high-ranking positions. Joe Engberg, Kevin Peters and Sue Bennett represent a combined 62 years of experience in the tree care industry and have contributed a great deal to The Care of Trees’ national success.
Joe Engberg was promoted to Director of Safety for The Care of Trees. Engberg is a 32-year veteran of the tree care industry, the last 21 years of which he has spent at The Care of Trees. With his promotion, Engberg will continue to head the safety leadership program, which combines community outreach with safety research to advance safety practices in the industry. He has successfully built the program into a major asset for The Care of Trees and as the Director of Safety he will continue to provide The Care of Trees’ employees with the industry gold standard in safety programming.
Kevin Peters was named West Coast Regional Vice President, a position that will benefit from his wealth of experience in the arboricultural field. With the position change, Peters will focus his efforts on building relationships throughout the green industry in an effort to cultivate business partnerships. Kevin has spent the last several years involved in residential and commercial development, specifically with regard to tree protection and preservation during construction. Kevin is a member of the International Society of Arborists.
Sue Bennett was promoted to Director of Marketing. In the ten years Sue has been a part of the marketing staff at The Care of Trees, revenues have nearly doubled. She has successfully overseen the multi-year effort to consolidate the company’s name and logo across several regional operations, centralizing the company’s marketing efforts. Bennett also played a major role in guiding The Care of Trees’ online efforts, helping build the company’s award winning Web site. In her new role, Bennett will direct and oversee the company’s marketing policies, objectives and initiatives, formalizing the company’s corporate sponsorship program and expanding the ways to quantify return on investment in marketing activities.