Holiday greetings are a long-standing tradition that American small businesses will continue to carry out this holiday season as determined by a recent survey by Zogby International/Tiny Prints.
Despite an economic recession, the national survey of small business owners found that the majority of small businesses that typically purchase holiday greeting cards, newsletters, and corporate gifts will not reduce holiday budgets for 2008.
Although consumer confidence is at record lows, the Zogby/Tiny Prints survey found the following spending trends in store for small businesses:
- 45 percent of small businesses typically send holiday greetings.
- Of those businesses that typically send holiday greetings, 78 percent send holiday greeting cards and 25 percent send gifts.
- 59 percent of small businesses report that the current state of the economy will not affect spending on holiday greetings.
- 88 percent of small businesses typically spend up to $500 on holiday greeting cards. Their budget remains the same for 2008.
- While the state of the economy will affect holiday spending for 41 percent, only 5 percent will cut out greeting cards and gifts altogether. The remaining 36 percent will either cut back on the quantity or quality of their holiday greetings.
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