TruGreen appoints new CMO

TruGreen announces the appointment of Alyssa Puketza as senior vice president & chief marketing officer. As part of the company’s executive team, she will be responsible for all marketing efforts, including but not limited to brand management, partnerships, campaign programs, market research and advertising.

Prior to this promotion, Puketza was serving as vice president, digital marketing & communications at TruGreen. Since joining the organization in October 2023, she has built a top-tier marketing team, pioneered a digital transformation initiative, executed the development of a new external website, and launched a fresh brand look and messaging strategy for TruGreen.

Puketza has over a decade of experience in the strategic marketing field. Before TruGreen, she served as head of performance marketing at Culligan International where she emphasized her skills in e-commerce, website-user experience, and marketing strategies with data-driven results. Earlier in her career, she also held leadership roles at Timberlane and Proscape Technologies. With an extensive background and recent experience at TruGreen, she offers a balance of deep knowledge and innovative ideas, ensuring a forward-thinking approach that will drive continued success and growth.

“From the beginning of her TruGreen career, Alyssa has been instrumental across all aspects of marketing, making significant contributions that have paved the way for this well-deserved promotion,” says Kurt Kane, president and CEO of TruGreen. “Her proven track record is a testament to the ongoing success of our marketing team. With her enhanced leadership, we are confident that, as ‘One Team Together,’ we will continue to elevate our brand’s presence and deepen our engagement with our customers.”

As CMO, Puketza will oversee all marketing initiatives including TruGreen’s PGA partnership, field marketing, digital presence and customer communications.

For more information about TruGreen, visit TruGreen.com.