Wind Point Partners has acquired Turf Masters Brands, and effective immediately, the company will be combined with Wind Point’s existing portfolio company, ExperiGreen Lawn Care.
The move unites two of the industry’s Top 100 businesses under the Turf Masters Brands corporate name. CenterOak Partners, a Dallas-based private equity firm, sold Turf Masters and terms of the deal were not disclosed.
For its part, ExperiGreen received an investment from Wind Point Partners earlier this year. ExperiGreen ranks No. 50 on Lawn & Landscape's Top 100 list. Turf Masters ranks No. 25 on the same list.
The merged company will employ more than 1,800 team members and serve nearly 400,000 residential customers across 16 states and two Canadian provinces, with significant presence in the Midwest, Mid-Atlantic and Southeast markets.
Similar to Experigreen, TMB is a provider of fertilization, weed control, aeration, seeding, tree and shrub care and exterior pest services, principally focused on residential homeowners.
Luis Orbegoso, current ExperiGreen CEO, will serve as CEO of the combined company. “By uniting two strong, complementary organizations, we are creating a platform for exceptional service across North America,” Orbegoso says. “Our combined capabilities, talent and market reach give us a powerful foundation for continued growth and expanded opportunities for our teams.”
In recent years, the combined company has completed multiple acquisitions like Cardinal Lawns earlier this year and Executive, Stewart and Tender in 2024. During CenterOak’s investment, Turf Masters more than doubled its customer base and branch network, growing to over 40 locations and more than 1,100 employees.
“Teaming with CenterOak was one of the most important decisions we made for our family-owned business,” says Andy Kadrich, founder of Turf Masters Brands and CenterOak Operating Partner. “They shared our core values, they cared deeply about our legacy, and they made it clear from day one that they wanted to build a business with us. Together, we mapped out priorities and executed a growth plan that allowed us to triple earnings and surpass our goals.”
“Lawn care is a large, attractive market with a strong value proposition, that is only increasing with consumer demographic changes and ability to leverage technology to further enhance the service offering and delivery,” says Alex Washington, managing director at Wind Point Partners. “Our vision for TMB is clear – to lead the industry – and we will achieve that by continuing to build and invest in a best-in-class organization.”
Court Carruthers and David Alexander continue to serve as board co-chairs of the combined company. Carruthers is the retired CEO of TricorBraun, a board advisor to Wind Point portfolio company SmartCare and a longstanding member of Wind Point’s executive advisor partner program. Alexander is the former CEO of TruGreen (ranked No. 3 on Lawn & Landscape's Top 100) and has been board co-chair for ExperiGreen since 2022.
