Turf’s Up Radio has added new equity partners, expanded programming and key sponsorships.
Now effective, Turf’s Up Radio will be guided by a newly formed ownership and leadership team including Steven Cohen, principal of GreenMark Consulting Group, Luke Truetken, principal of Landscape SEO, and Eric and Jennifer Jones, principals of Turf Teacher and Elite Landscape Contractors.
This new ownership group, alongside Founder Darren Gruner, will also serve as the board of directors. Show Host Wayne Voltz will join the board of directors in an advisory role.
“Turf’s Up Radio was built to give a voice to the hard-working professionals who fuel the green industry,” Gruner says. “With the addition of Steven, Luke, Eric, and Jennifer, we are entering a new era; one that allows us to scale our reach, expand our programming, and deliver even more value to our listeners and sponsors.”
As part of the expansion, Turf’s Up Radio will introduce new shows, thought-leadership segments and sponsor partnerships that will highlight the latest innovations, challenges and success stories in the landscape and lawn care sectors.
“This partnership isn’t just about ownership — it’s about vision,” Cohen says. “Together, we will bring fresh content, powerful insights, and a stronger platform to serve the needs of landscape business owners and their teams nationwide.”