ORLANDO, Fla. -- U.S. Lawns has been rated for the second year in a row, a "World Class Franchise" and a "Franchisee Approved" company by FranSurvey, an independent third-party organization that surveys and grades franchise companies. U.S. Lawns earned the FranSurvey trademark "World Class Franchise" rating because the company was endorsed by more than 70 percent of their franchisees.
FranSurvey's methodology includes contacting every franchisee to elicit participation in the survey. The company requires a minimum of 70 percent participation for the survey to be valid. A questionnaire is accessed on-line with a passcode issued only to the participant. Results are then graded and assessed. Follow-up calls are made to franchisees to encourage response. The process is completely transparent to U.S. Lawns management team; however, the identity of the respondents is not revealed. There is no guessing, the survey is not random. The FranSurvey team talks to every franchisee to elicit participation.
Survey subjects include the quality of service, relationships franchisors, effectiveness of training, marketing support and the helpfulness of field representatives. With better than two-thirds of U.S. Lawns franchisees responding, the company scored across the board in the 80 percent range. Quality of service, franchisor relations and start-up support scored in the 90 percent range.
FranSurvey founder Jeff Johnson explained that important criteria when investigating a franchise opportunity includes questions like: Is it something you really like and is your family behind you? Do you like the brand and business model? Do you believe in the ethics, integrity and character of the company? "If the answers to those questions are enthusiastic, you've got a winner," he says.
Survey results placed U.S. Lawns in the top 7 to 8 percent of franchisors, earning them "World Class Franchise" rating.
U.S. Lawns is a commercial landscape maintenance franchiser and is celebrating its 20th year if business with more than 160 franchisees throughout the United States.