U.S. Pole Company has rebranded to U.S. Outdoor Lighting, reflecting the company’s complete portfolio of outdoor lighting products.
Supporting the new name, the company has added three new supporting brands to the family: Amerilume – budget friendly site and area lighting; Ameriscape – professional landscape lighting; and U.S. Sport Lighting – precision court lighting.
As a part of this transition, the company also affirms that Sun Valley and U.S. Architectural Lighting will remain at the core of its business. Since its founding by Joe Straus in 1984, U.S. Pole has grown to feature an extensive line of products made in the USA.
“While the company’s foundation remains the same, our vision is evolving, and we have reengineered ourselves to compete in today’s market with product, service, and technology advancements," says Dennis Wells, CEO of U.S. Outdoor Lighting.
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