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Over 60% of Gen Z actively engage in outdoor sports, and a growing number are considering hands-on trades over traditional desk jobs. So why is the landscaping industry struggling to attract early career talent?
The answer might surprise you.
Earlier this year, Sheila Matthews from Wilson360 gave us five ways to hire lawn care employees more efficiently. Here's a bit about what we gleaned from the full column.
Emphasize purpose & sustainability
Gen Z wants meaningful work. They care about the environment and want to be part of the solution. Position landscaping as a career that directly impacts communities, fights climate change and creates healthier outdoor spaces. Rethink your hiring message — promote eco-friendly initiatives. Every role, from entry-level to leadership, should be tied to a bigger purpose.
Too often, younger workers see landscaping as just mowing lawns. To hire good lawn care employees, companies need to shift that perception by showcasing the long-term impact of their work.
Showcase career growth & stability
Gen Z isn’t looking for a dead-end job. They want a future. Make career paths clear by explaining how a laborer can become a crew lead, move into management and eventually grow into senior leadership. Share real success stories from your team featuring employees who you hired that have advanced within your company.
Go a step further by involving younger employees in the interview process when hiring new workers. Seeing a peer who has progressed within the company makes career growth feel more tangible. Companies should also highlight leadership training, apprenticeship programs or certifications that help hired employees move up faster.
Want three more tips?
Read the full column to catch all five ways you can make your landscape hiring practices a little bit better this season.