Viridian Group, Inc., an end-results based consulting firm based in Overland Park, Kan., announced its global launch. Viridian’s unconventional view of business consulting is focused on three main core competencies – business, sales and marketing, and human resources.
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Viridian earned its first client in January 2006, and has grown to serve thirteen companies, coast to coast, in a variety of industries. The company’s launch slogan is “Think of us as a partner, rather than a consulting firm” – which encompasses its view of developing deep relationships with its clients.
Viridian Group named veteran entrepreneur Jason Cupp president, CEO and managing consultant. In his twenty-year business career, Cupp has led companies including Kansas City-based Highland Outdoor, where he currently serves as Chairman of the Board and Co-Founder. Cupp is also a Certified Kolbe Consultant, a tool utilized by Viridian Group in the majority of their clients businesses to create team synergy and define natural instincts.
Rounding out its executive team, Viridian Group named Eric Hurst COO and marketing consultant. Hurst joins Viridian from an eleven year career in the radio and media industry. Hurst and Cupp’s first branding and marketing success came two years ago when they teamed together to promote one of Cupp’s companies through the radio and media, exceeding everyone’s expectations along the way.
Six months in the making, Viridian Group provides general business consulting, sales and marketing leadership consulting, and human resources consulting, by the guiding principle that a consultant needs to not only provide an idea - but a means to accomplish the result – a deliverable. Viridian’s unique financial formula allows results-based consulting to be within any companies reach, or budget.
“We've made marketing very easy for our clients,” Hurst says. The research is already done, and our creativity is unparalleled because we don't rely on templates. That means we can put together a website, newsletter, digital presentation or whatever our clients need quickly, efficiently, and often times, for less than our competitors.”
“Our company had hit a wall in growth and energy,” says Viridian Group client Michael Becker, CEO of Estate Gardeners. “Viridian Group was able to provide some instantly usable tools to begin breaking through. More importantly, Jason’s infectious passion led us to tap new supplies of energy to fuel these changes.”
“We have spent the last six months doing due-diligence into what has worked with consultants and what has not,” Cupp says. “Combined with the trial and error experience over our business careers, Viridian encompasses everything we’ve learned along the way. All said, Viridian is the best of the best – a forward thinking, innovative firm dedicated to making each of our clients businesses better – organizationally and financially.”
For more information on Viridian Group, visit www.viridian-group.com or contact Jason Cupp at 800/635-6826, ext. 701 or via email at jason@viridian-group.com.