Vista Names New Southeast Sales Manager

Expanding its sales team in the southeast, Vista Professional Outdoor Lighting has named Will Irvin the new district sales manager for Alabama, Georgia and Tennessee. The announcement was made by Cruz Perez, Vista’s vice president of marketing.

Irvin will liaison directly with landscape contractors, specifiers and distributors, and will oversee Vista sales and marketing efforts for low-voltage lighting products. He will also lead Vista’s popular regional training seminars, entitled “Light Your Way to More Profits.” The seminars are open to all landscape professionals at no charge and are designed to help contractors gain more lighting business. The programs cover a range of topics, including lighting design and installation, cable and transformer sizing, promoting and selling lighting, and more.