After 40 years in operation, WAC Lighting has launched the WAC Group, a new collective for its lighting and smart fans brands. The group operates under the tagline "Technology Illuminated."
The new parent brand, WAC Group, brings together WAC Lighting, Modern Forms, Schonbek, AiSPIRE, WAC Limited, and WAC Landscape Lighting under one umbrella.
The unified portfolio provides landscapers and other professionals with a range of products spanning various styles, price points, and advanced lighting and fan technologies.
"WAC Group combines our heritage of design with the latest technology," says Becki Li, president of WAC Lighting. "By bringing our brands together, we're enhancing our ability to provide innovative solutions that not only illuminate spaces but improve how people use light—making environments smarter and more energy-efficient."
The WAC Group will maintain its individual brands' names, websites and teams.
"We're creating a future where lighting is more than just lighting. It's lighting technology that is more intuitive, efficient, and inspiring than ever before," says Jenifer Walsh, chief marketing officer. "By unifying our portfolio of brands, we're setting new industry standards in function and design and delivering this broad range of innovative solutions to our customers.
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