WorkWave rolls out Wavelytics Decision Intelligence

WorkWave has officially announced Wavelytics Decision Intelligence, a new AI-powered hub that embeds dynamic, prescriptive dashboards directly into WorkWave’s core software solutions.

Decision Intelligence is the context-aware engine of the Hybrid Workforce, purpose-built for the nuances of the pest control, lawn care, cleaning and security industries. It ingests data from operations, finance and the field through the Wavelytics Data Factory — a unified layer that cleans and standardizes information — to support data integrity. Instead of simply showing 'what happened,' it delivers prescriptive insights via an intuitive intelligence hub tailored to specific personas, such as owners, CEOs, dispatchers, CFOs or branch managers.

"Service business owners are often drowning in data but starving for insights. They don't need another report to read; they need to know what to do next," says Kevin Kemmerer, CEO of WorkWave. "Decision Intelligence bridges the gap between insight and action. It’s not just about seeing a drop in sales — it’s about surfacing insights — like which technician may need coaching or which territory could benefit from a marketing boost.”

Decision Intelligence features high-level visibility into macro trends, such as sales pipeline health or revenue retention, uniquely designed for each of WorkWave’s industry-specific software — including PestPac and RealGreen. It also offers scorecards with granular performance tracking, proactive alerts that flag urgent issues like aging leads or spikes in callbacks, and Ask WAIve, a natural language interface. Ask WAIve allows users to direct specialized agents to generate reports, surface insights, and recommend next steps — all from the data interface.

Decision Intelligence is expected to be available to Wavelytics users in Q2 2026, subject to change.