YEO/WEO Streamlines Name to ‘Entrepreneurs Organization’

ALEXANDRIA, Va. – Earlier this month, the Young Entrepreneurs’ Organization and World Entrepreneurs’ Organization (YEO/WEO), two premier peer-to-peer global learning communities for entrepreneurs, announced that it has changed its name, redefined its vision and mission and restructured its benefits to better meet the expanding needs of business owners from around the world.

Moving forward, the organization will be known as the Entrepreneurs’ Organization (EO) with a new Web address at www.eonetwork.org. YEO, an entrepreneurial community for business owners who are under 40, and WEO, the equivalent community for those who are over 40, will remain as dynamic learning peer groups that operate under the EO umbrella. These peer groups are central to how EO will deliver on its core promise to enable entrepreneurs to learn directly from other business leaders like themselves.

“YEO/WEO is quickly approaching its 20^th anniversary, and like all successful entrepreneurs, we must evolve our strategy and brand to ensure we remain vibrant, relevant and invaluable to our members,” said Ashley Postlewaite, president of YEO. “Our goal is not to change who we are but to magnify the best of what we are today and create a platform to increase our reach, influence and value to members moving forward.”

The creation of the EO brand and realignment of the organization’s benefits are based on extensive member feedback and are the result of a strategic planning process driven by the organization’s member-led board of directors over the past few years. The board recognized this change as an opportunity to take the organization to the next level, while simultaneously enhancing member value and accelerating external brand visibility.

To embody its future direction, EO has created a compelling brand identity that includes a new vision, logo, tagline, look and feel. The EO brand communicates the ability of the organization and its members to drive change. EO’s tagline "Fueling the Entrepreneurial Engine," expresses the commitment of EO’s members to fuel themselves by learning from one other and to fuel the world through entrepreneurship, the organization says.

“Our vision for EO is to build the world’s most influential community of entrepreneurs,” said Postlewaite. “This will enable us to deepen our impact on each other as entrepreneurs while expanding the positive influence of entrepreneurship around the world.”

By uniting the peer groups in name, the leaders of EO have further united the organization that strives to serve as the backbone for entrepreneurship throughout the world, the association notes. Through brand recognition, business and governmental leaders from every corner of the globe will recognize EO as the axis for entrepreneurial growth and development.