Zeba Brand Hires New Southeast Regional Manager

Absorbent Technologies, Inc. (ATI), the maker of the Zeba brand of starch-based superabsorbent soil amendments, has added a new member to their sales team. Michael Harowitz will be working the Southeast region, which includes the states of Florida, North Carolina, South Carolina, Georgia, Alabama and Virginia. His primary responsibilities include promoting and selling Zeba, ATI’s exciting new superabsorbent soil amendment.

"We're honored to have Michael as part of our team," said Gary Olson, vice president of sales. "His previous experience and expertise along with his passion for the industry make him a great asset to the team and he will help us continue our efforts to revolutionize the use of superabsorbent soil amendments."

Michael comes to ATI via Agriliance, where he was the Sales Manager for the Ag and Citrus group.. Prior to joining Agriliance, Michael was with Griffin managing the Florida and Puerto Rican business. Michael is also a Certified Crop Advisor.

"I’m excited to join the Zeba organization," says Harowitz. "Zeba is a very unique product that will help growers in numerous markets under a wide range of environmental conditions to better manage their water resources."