Benchmarking Your Business
We cover how much you charged clients, how much you paid your employees and more in our annual report.

Our latest report is live!
Our annual Benchmarking Your Business Report features exclusive data from across North America showcasing the numbers behind the green industry. It gives you the chance to see how you measure up against the rest of the industry. We’ve also checked in with landscapers to get a feel for their local markets and the ups and downs with pay, profits and everything in between.
This year's report was sponsored by Exmark and Z Turf Equipment.
We highlight some of the best information in the report below, but for more data, more interviews, and more benchmarks — make sure you check out the PDF of our full report!
And, if you want more from our March 2026 issue, it's now live! Catch up with some thoughts that could revolutionize your company's culture, or learn more about the ever-growing market for mosquito control. To read the full March issue, click here.
The 2026 Benchmarking Your Business Report
We interviewed landscapers nationwide for this report. See how you stack up against your colleagues near and far from home.
Some of you focused on pricing it right last season, while others were simply holding the line amidst increasing costs.
This year’s report also shows customer retention is up a tad from an average of 88% in 2024 to 89% in 2025. Wages are also up significantly across the board — something that every business owner we interviewed said their company felt immensely. This could be a contributing factor in company’s average net profit margins dropping down from 19% to 17% in this year’s report.Compare the 2026 Benchmarking report to 2025 numbers

Our annual Benchmarking Your Business Report featured exclusive data from across North America showcasing the numbers behind the green industry.
It gave you the chance to see how you measured up against the rest of the industry. We also checked in with landscapers to get a feel for their local markets and the ups and downs with pay, profits and everything in between.
While some companies flourished, others watched their wages and property costs closely to be profitable.
Read the full report in PDF form, or check out some of the 2025 numbers below.
Clients and profits
Paying employees
What do other industry professionals think?
As part of the 2025 report, we interviewed landscapers nationwide about how many employees they have and why they offer certain services over others. Here's what we heard from industry professionals just like you.